Wise Up To Words
Challenge: Reimagine the role of reading, books and authors in young peoples learning experience.
Insight: There’s a bias that rappers are uneducated.
What many people don't realise is the influence of literature on rap and the education behind the voices at the forefront of our generation.
Idea: By changing who we view as an author, we can break down the barriers that are stifling voices of colour.
Wise Up To Words challenges these preconceptions, inspiring the young generation to appreciate and harness the power of words themselves.