Nuts for hygiene
Challenge: Get KP nuts back into the minds of pub goers.
Insight: 69% of men don’t wash their hands after using a public urinal
Solution: KP nuts will tap into men's behaviour and reward them for washing their hands by giving them a free bag of nuts.
Print
Highlighting the issue.
Stunt
In pubs in major UK cities
The token is exchanged at the bar for a free bag of nuts
In pub print
