Nuts for hygiene

Challenge: Get KP nuts back into the minds of pub goers.

 

Insight: 69% of men don’t wash their hands after using a public urinal 

Solution:  KP nuts will tap into men's behaviour and reward them for washing their hands by giving them a free bag of nuts.

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Print 
Highlighting the issue.

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Stunt
In pubs in major UK cities

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The token is exchanged at the bar for a free bag of nuts

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In pub print
 

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