Duolink

Challenge: Put Duolingo into the hands of 16-22 year olds across the globe.

 

Family. We speak with them everyday. A relaxed chat through to a heated debate - they are always there. 

 

Duolink is a campaign that shows students the global nature of family by exploring their DNA makeup.

 

By delving into our heritage, we can realise how connected we all are. Duolink allows students to start global conversations with those related closest to them, beginning to break down barriers of the world whilst learning a new language in an engaging way.

With Ancestry’s genetic infrastructure and Duolingo's language learning capabilities, the brands together will open students eyes to their history and the power of languages.

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