WHAT ELSE YOU GOT?

Problem: ‘Gingerism’ is one of the last socially accepted forms of prejudice against people for a trait they were born with.

 

Insight: Gingers have to be strong to deal with what they are put through, just like ginger nut biscuits.

Idea: Highlight the resilience of gingers.

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GingerNuts sponsor Tough Mudder

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