An obsession with perfection.
Challenge: Connect car enthusiasts with AutoGlym, the leading brand in car care and valeting products.
Insight: Car enthusiasts are cleaning addicts.
Idea: Using AutoGlym starts an obsession with cleaning perfection.
Print
In car magazines.
Billboard
Placed near service station
An added label onto the product bottle.
A UV dirt scanner app to help obsessive cleaners find hidden grime.
Social media posts
