An obsession with perfection.

Challenge: Connect car enthusiasts with AutoGlym, the leading brand in car care and valeting products.

 

Insight: Car enthusiasts are cleaning addicts.

Idea: Using AutoGlym starts an obsession with cleaning perfection.

Print 
In car magazines.

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Billboard
Placed near service station

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An added label onto the product bottle.

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A UV dirt scanner app to help obsessive cleaners find hidden grime.

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Social media posts

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