Break the routine.

Challenge:  Many consumers, especially Millennials, still perceive Argos as a dull, old fashioned brand.

Insights:  Society describes a fun person as someone who is adventurous and willing to do things on the spur of the moment.

Support: Argos' logistics model allows for more same day delivery and collection outside of major cities than Amazon. 95% of the UK population live under 10 miles away from an Argos.

 

Idea: Position Argos as the go to brand for spontaneous activities.

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Print

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A chatbot helping users become more spontaneous

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A TikTok trend based upon chatbot ideas.

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Argos release mystery boxes, for a next level spontaneous experience.

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