Challenge: Reduce and drive awareness of under age gambling in the UK.
37% of 11-16 year olds in the UK have gambled in the last 12 months.
Insight: Kids are becoming addicted to the gambling mechanic due to the rise of loot boxes in gaming. Under current laws, these loot boxes are still not seen as gambling.
Solution: Drive awareness of the issue, pulling console gambling out of bedrooms and onto our streets where it can't be ignored.