BetBox
Challenge: Reduce and drive awareness of under age gambling in the UK.
37% of 11-16 year olds in the UK have gambled in the last 12 months.
Insight: Kids are becoming addicted to the gambling mechanic due to the rise of loot boxes in gaming. Under current laws, these loot boxes are still not seen as gambling.
Solution: Drive awareness of the issue, pulling console gambling out of bedrooms and onto our streets where it can't be ignored.
The problem
The idea
Create a high street bookmaker for under 18s.
Stores will pop up in major cities, with the aim of shocking the general public
On searching BetBox.com, you will reach a microsite with links to a petition to get loot boxes classified as gambling, and tips for responsible gambling on consoles.
